Before building your AI strategy, it's helpful to consider some foundational truths. These are some things we believe about AI strategies that are not necessarily widely understood.

I'm all for reasonable disagreements, but I find a lot of the current conversation around generative AI relatively unproductive. Here are some of the phrases that people use almost axiomatically that I don't think are actually true.

We love chatbots – ChatGPT and others in its class are amazing tools – but, as an AI consultancy with a long history of projects in the space before the current mania, we’re sensitive to the conflation of LLMs and chatbots. Many of the most exciting potential uses for LLMs have little to do with the chatbot interface, and we think those should get more attention.